Norquist's evangelism isn't unique among hunters, which is weird in a way because hunters often compete for opportunity, measured usually by places to hunt.
So the idea that an experienced hunter would intentionally recruit others to compete for a finite number of opportunities afield would seem counterproductive.
Yet hunting is, or can be, so self-fulfilling that many of its practitioners naturally want others to benefit from the experience.
In that respect, it's kind of like yoga, except with guns.
"About eight years ago I was doing a lot of marketing work in the organic and natural foods industry," Norquist said. "I was in California looking at all of these new food products, and I realized very few involved animal-based protein. The premise was that to be healthy you had to be a vegetarian. I disagreed, and it was then I created Modern Carnivore, which among other things advocates a lifestyle of hunting, fishing, foraging - and healthy living."
Norquist describes modcarn.com as a digital engagement platform whose goal is to intrigue, entertain and inform its visitors with blogs, stories, videos, recipes and podcasts, all related to the hunting, fishing and foraging lifestyle.
This fall, Norquist has doubled down in his efforts to educate prospective hunters wherever the internet reaches, by introducing a separate learning portal called Hunting Camp Live.
"The course we're presenting this fall on Hunting Camp Live focuses on upland bird hunting," Norquist said. "In addition to blogs, videos and podcasts, we're featuring a six-lesson course introducing newcomers to various types of upland bird hunting."
Addressing topics ranging from gear selection to field-dressing, ethics and laws, the 12-month program (price: $180) is intended not only to educate and inform plugged-in novice hunters, but to get those people into the field.
"With our videos and downloadable study guides a person can view and read at their own pace," Norquist said. "Then they can move into our private social media groups, or what we call hunting camp communities, where questions can be asked and answers provided by knowledgeable mentors."