Jim Souhan: Seven things the WNBA can address as it rises in popularity

Jim Souhan, Star Tribune on

Published in Basketball

Yes, so much of this comes down to money. The WNBA needs to pay its players enough that they don't need or want to play overseas. Napheesa Collier didn't make it back for the beginning of the 2021 season and Kayla McBride missed training camp. If the Lynx had gotten off to a faster start, they may have earned a second bye, and Clarendon, a key to their success, might have been healthier.

Forget Facebook

All WNBA games should be available on readily-accessible broadcast channels. Facebook doesn't deserve this league, and watching games on Twitter is annoying, and forcing fans to buy an extra subscription is a bad idea.

You can gouge people after you've captured a satisfactory market share. Not now.

Keep fighting the good fight


The WNBA punches well above its weight when it comes to social issues and social justice. It is America's most admirable league.

Keep it up. The people alienated by your stances were never going to attend a WNBA game, anyway. There are millions of good people out there who will gravitate toward women's basketball as the league grows in popularity and scope.

And as Maya Moore has demonstrated, there are things in life more important than basketball. Keep using basketball as a means to make the world a better place. It will pay off.

It already has.

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