generic \juh-NEHR-ik\ (adjective) - 1 : Of or pertaining to a genus. 2 : Sold without a brand name. 3 : Relating to a whole group or class.
"In an effort to save money, Lois even started buying generic toilet paper that felt like sandpaper on her tender nether regions."
From French generique, from Latin gener-, genus kind, class.