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Do Just One Thing

Danny Seo on

Did you know the No. 1 most returned item from online shopping is clothing? It's believed that 30%-40% of all clothing items purchased online are returned. It's easy to understand why: Size and fit are the top culprits. Enter AI technology, which allows you to virtually try on clothing using models of your body type, skin tone, height and more so you can see what clothes actually will look like on you. Major retailers like The Gap are implementing this technology in the hopes it will help consumers make better choices and reduce wasteful returns.

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