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Revealed: See Cadillac's latest EV, the Optiq

Kalea Hall, The Detroit News on

Published in Business News

DETROIT — Cadillac on Wednesday revealed its newest all-electric offering, the Optiq SUV — its entry-level EV that will hit dealer lots later this year with the goal of attracting new customers to the luxury brand.

Cadillac debuted the 2025 Optiq with an event to celebrate the opening of a Cadillac City Paris store as the brand pushes forward on its reentry into Europe. The Optiq will sell in more than 10 regions and be built at GM's Ramos Arizpe plant in Mexico starting late this fall. It will be priced starting around $54,000 North American customers. U.S. customers will also get access to the $7,500 federal tax credit, according to Cadillac.

The Optiq adds to Cadillac's growing EV portfolio, which so far also includes the Lyriq SUV, halo Celestiq sedan and the coming Escalade IQ and Vistiq three-row SUVs. The EVs are supported by lineup of internal combustion engine products to give customers options. Cadillac leaders say the brand is committed to an all-electric future, but that doesn't mean it will stop selling internal combustion engine products by 2030, as previously planned.

"We have an opportunity at General Motors to make sure that we're always listening to the customer and making sure that their voices are heard in our choices on what we bring to market," John Roth, vice president of global Cadillac, told reporters at an Optiq media event.

Roth said the brand's EVs and internal combustion engine products "will coexist for a number of years. We want to make sure that we have that luxury of choice in the marketplace, and both will have an opportunity to meet the customer needs."

That's a shift from 2021, when Rory Harvey, former vice president of Cadillac sales, service and marketing, said on a media call for the Lyriq's reveal that the brand "will be leaving this decade as an EV brand as things stand today, which means that we will not be selling ICE vehicles by 2030."

 

GM has also shifted from going directly to only battery-electric vehicles for North American customers to bringing plug-in hybrids to market starting in 2027.

Sales of all-electric vehicles surpassed 1 million for the first time last year, but the growth rate has slowed. EV sales in the first quarter rose 2.6% year over year, but fell 15.2% from the fourth quarter, according to Cox Automotive.

But experts say the Optiq could still woo new and current Cadillac customers driving gas-powered products or persuade Tesla Inc. customers to change brands.

Cox found in its 2024 Path to EV Adoption Study that there will be a "significant" second wave of shoppers considering EVs in the later part of the decade. The survey found that as the charging network expands and EV prices moderate, 54% of skeptics will consider an EV within three to five years. And, within the next 10 years, 80% of skeptics will be ready to consider an EV.

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