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Uber rolls out blue checkmark system for rider verification in 12 cities

Shanzeh Ahmad, Chicago Tribune on

Published in Business News

Uber launched a pilot program Thursday in 12 cities around the U.S. to verify riders on the app for increased safety for drivers.

The new safety feature means riders using Uber will be verified on the app and have a blue checkmark badge added to their profile for drivers to see, according to a news release. Most accounts will be verified automatically using details already on file, so users won’t have to take any additional steps to become verified.

For accounts that aren’t immediately verified, the user can upload a picture of a government-issued identification card, such as a driver’s license or passport, and verify their account that way. Uploaded documents will be encrypted and not show up on a user’s profile.

Heather Childs, chief trust and security officer for Uber, said in an interview Wednesday the new feature is “something drivers have been asking for” to promote safety on the platform.

“Drivers want to know more about the people who are entering and exiting their vehicle,” Childs said. “We want to know that riders are who they say they are, and we have to send a clear message that if you’re looking to do harm, Uber is not the place to do it.”

Ride-share drivers have long grappled with the potential dangers of the job. In December, a driver was shot and killed on the job in Chicago's Austin neighborhood. In February of last year, another driver was fatally shot while a passenger inside the vehicle was injured in the city's Little Italy neighborhood.

 

A group of Chicago Uber and Lyft drivers have been advocating for an ordinance in City Council to protect driver safety and wages that includes a demand for passenger verification. The Chicago Rideshare Living Wage and Safety ordinance is sponsored by Ald. Mike Rodriguez.

Lenny Sanchez is a full-time organizer and works as the director of the Independent Drivers Guild of Illinois as well as a spokesperson for Justice for App Workers. Although Sanchez is no longer driving, he said he drove for Uber for about five years, half of which was full-time. He said he’s “seen it all,” from former Chicago Bear Brian Urlacher serving as a passenger in his car to having a gun put to his head while on the job.

While rider verification is a “great first step,” Sanchez said he thinks it’s coming far too late in the game, after a number of drivers have been “shot, murdered, and their families have been devastated.”

Sanchez said drivers have been asking that riders be required to verify themselves when ordering a ride by taking a selfie that would be run through facial recognition software. The software is already built in to the app, Sanchez said, because when drivers log on to start work, they are prompted to confirm their identity by taking a selfie at the start and sometimes again during their shift.

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