Consumer Confidential: If you're a coffee drinker, you really need to care about climate change

David Lazarus, Los Angeles Times on

Published in Business News

Climate change is such a massive problem, with such potentially catastrophic ramifications, many people have trouble getting their heads around the danger we face.

So let's put things in simpler terms.

Climate change means you'll be paying more for coffee, every day, for possibly the rest of your life.

And it may not taste as good.

"U.S. consumers should expect much more expensive and lower-quality coffee because of rising temperatures, extreme rainfalls, and higher frequency of severe droughts," said Titus O. Awokuse, chairman of the department of agricultural, food and resource economics at Michigan State University.

"Recent studies show that up to 60% of high-quality coffee species are at risk of extinction because of the negative impacts of climate change," he told me.


There. Got your attention now?

Climate change isn't just an environmental issue. It's a consumer issue.

The cost of food is rising. That's partly due to supply and labor issues related to the COVID-19 pandemic.

But it's also a reflection of how our planet's changing climate is affecting crops, livestock and other food sources.


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