General Motors revealed the production version of the 2023 all-electric Cadillac Lyriq SUV Wednesday along with its starting price.
The production version is almost identical to the concept version, which Cadillac revealed in August, with minor tweaks such as containing two cupholders rather than the one in the concept version.
The vehicle will start production around this time next year, nine months ahead of schedule, thanks to advances in virtual technology. But consumers can start ordering it this fall.
This launch is significant for Cadillac. The Lyriq, along with the luxury brand's teasing of an upcoming Celestiq electric sedan, reconfirms Cadillac's commitment to ending internal combustion engine (ICE) vehicles in favor of an all-electric lineup by the end of the decade.
"We've been on record saying, 'We'd enter this decade as an ICE brand and leave this decade as an EV brand,'" said Rory Harvey, vice president of global Cadillac, during a press briefing Tuesday. "Which means that we will not be selling ICE vehicles by 2030."
The Lyriq is a two-row SUV that will start at $59,900 and customers can reserve it starting in September.
The price is competitive with other all-electric luxury SUVs: The 2022 BMW iX starts at $80,000, the 2020 Mercedes-Benz EQC starts at $67,900, 2020 Jaguar I-Pace starts at $69,850 and the 2021 Tesla Model Y subcompact SUV starts at $39,990.
An ad campaign featuring the Lyriq will debut during the Oscars on April 25.
The Lyriq will be powered by GM's Ultium battery platform and be built at GM's Spring Hill Assembly plant in Tennessee.