Why is Apple bundling its subscription services?

By Wendy Lee, Los Angeles Times on

Published in Business News

For example, a customer can load up the fitness video on their iPad; their Apple Watch tracks the calories they are burning and that is projected on the screen. People who buy a new Apple Watch will get three months of Apple Fitness+ for free.

The Cupertino, Calif.-based tech giant also announced the Apple Watch Series 6, which will allow users to track their blood oxygen levels through the smart watch. The watch starts at $399 and will be available on Sept. 18.

In the past, the Apple Watch required ownership of an iPhone. A new feature will allow people in the same family to rely on just one family member's iPhone to support Apple Watches used by older family members or children.

The company also showcased other products, including a new iPad Air with a 10.9-inch display, due out in October, and an eighth-generation iPad with a better processor, which will be available Sept. 18.

Apple's largest competitor in music streaming, Spotify, criticized its rival on Tuesday, saying, "Apple is using its dominant position and unfair practices to disadvantage competitors and deprive consumers by favoring its own services."


Apple owns the hardware and software that operate iPhones as well as manages the mobile app store that provides apps for the iPhone. When users make payments on apps made by outside companies directly through Apple's App Store, Apple in many cases takes a 30% cut of the revenue, which some companies believe is unfair. Apple has said that it uses this revenue to maintain the App Store.

"We call on competition authorities to act urgently to restrict Apple's anticompetitive behavior," Spotify said in a statement.

This disagreement is one of several issues in a legal dispute between Epic Games and Apple over purchases in the popular game "Fortnite."

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