Amid a tight labor market with the unemployment rate at 3.7%, retailers are once again expected to face a heated battle to recruit holiday workers this year.
Target's Kremer recently told the Star Tribune that the retailer's moves to increase the base pay of its workers has made it easier to hire in this environment.
"It helped us achieve our seasonal hiring goal last year on schedule," she said, noting Target's minimum wage then was $12 an hour. "We also know that it's a driving force in our ability to retain top talent."
This year, Target's seasonal hires will receive at least $13 an hour, since the company raised its minimum wage to that level in June. It has committed to raising it to $15 an hour by the end of 2020.
More than 40% of its seasonal hires continue working at Target after the holidays, the company said.
Target said it will also offer additional hours to current employees during the holidays.
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