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Susan Tompor: How a 25-year-old hairstylist drives a six-figure Mercedes

Susan Tompor, Detroit Free Press on

Published in Business News

Alex Pardoe, 25, is what some might dub the anti-millennial. Except, he's not really.

Much like others in their 20s or 30s, he's savvy about building a brand, marketing his talents and recognizing how to use Instagram and YouTube to turn a head and grab a headline.

He's just making a whole lot more money than you'd imagine for someone in a generation painfully overrun with bloated student loans, bad jokes about participation trophies, and way too much sharing on Instagram. OK, he does share way too much on Instagram. His Instagram handle: @Alexpardashian -- a playful mix of his name and the Kardsahians.

Yet instead of being burdened by six-figure student loan debt, he's earned shock-and-awe status with a six-figure income.

Take this CNBC.com headline: "This 25-year-old hairdresser makes $280,000 a year in Detroit."

A young hairstylist making $280,000 a year? Really? Out of a shop in Ferndale, Mich.? And he's driving luxury cars and never, ever using the stove in his apartment to make a meal?

 

Let us introduce you to Alex Pardoe.

Pardoe, who is a co-owner of Aesthetic Hair Co., loves buying luxury brands. He's proud of his success, happy to work hard and willing to share his strategy for making money.

So when he spotted the CNBC.com "Make It" feature, which highlights successful millennials, well, he was all in and decided to send an email on the hopes of being interviewed. And he spilled his numbers.

Here's what he shared:

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