Jaylen Brown receives apology from Beverly Hills, says 'damage is already done'

Zack Cox, Boston Herald on Feb 19, 2026

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BOSTON — The City of Beverly Hills on Thursday issued a formal apology to Jaylen Brown for shutting down an event of his because of what it called “inaccurate information.”

The Celtics star thanked the city for the apology but criticized the Beverly Hills Police Department for its handling of the incident. Officers told Brown at the time that the event, which took place on Saturday night of NBA All-Star weekend in Los Angeles, could not be held because he did not receive the proper permits.

“Thank you for apology @BeverlyHillsPD, but Damage is already done,” Brown wrote in a post on X. “… I can’t recreate that moment again and what about resources / partners lost ? in a moment that was supposed to be celebrated you embarrassed me and my brand.”

In a separate tweet, Brown said he and his event, which promoted his 741 Performance brand, were “targeted … based on biased information.”

“(T)hen you give a half ass apology after the damage is already done,” he wrote, referring to Beverly Hills police.

Brown also released the following statement, attributed to Jaylen Brown Enterprises Inc.:

We acknowledge the City of Beverly Hills’ recent clarification confirming that prior public statements made on their behalf were incorrect and false; specifically that no permit was ever applied for, denied, and that the residence has no prior violations on record.

While we appreciate the correction of those facts, the City has now stated the event was shut down because officials believed codes were being violated. A private gathering cannot lawfully be terminated based on assumption alone, particularly when no official ever entered the residence to observe conditions or verify any alleged violation.

This was a private, invitation-only gathering at a private home among friends and partners, not a public or commercial event requiring a permit. Music was voluntarily turned off at 6 p.m.; well before the 10 p.m. noise ordinance. In advance of the event, our team proactively contacted the Beverly Hills Police Department requesting to hire an off-duty officer for support, and that request was declined.

No proof of any alleged violation was ever produced to the homeowner, our team, or legal counsel. Without observation, documentation, or confirmed violations, enforcement action based on belief alone raises serious due-process concerns.

Jaylen Brown Enterprises Inc. supports lawful compliance and cooperative engagement with municipalities wherever we operate. However, this private residential gathering was interrupted without substantiated cause, resulting in significant financial and reputational harm.

We remain open to a constructive resolution with the City of Beverly Hills.

In its statement, the City of Beverly Hills said it “takes full accountability for the internal error that resulted in the inaccurate statement being distributed and is working to ensure it does not happen again.”

“The City’s previous statement about the weekend event at the Trousdale home was inaccurate, and on behalf of the City, I would like to apologize to Jaylen Brown and the Jannard family,” city manager Nancy Hunt-Coffey said. “The City has a responsibility to its residents and neighborhoods to ensure adherence to established regulations for events held at private residences. These are designed to support the safety and welfare of neighbors and attendees. City staff observed circumstances that are believed to be City code violations and for that reason alone, the event was ended.”

Brown played in Sunday’s All-Star Game at the Intuit Dome, totaling 15 points, five rebounds, two assists and three blocks for Team USA Stripes. It was his fifth career All-Star appearance and first All-Star start.