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Showing schools your love

Lee Shulman Bierer, Tribune News Service on

Published in Education News

Do colleges and universities care how much you want to attend their school?

A. Yes

B. No

C. Sometimes

D. All of the above

The answer is D. Some schools care a whole lot. For others, it is “considered” in the admissions decision. And for others, it doesn’t matter at all.


What does all this mean?

Remember, colleges and universities are businesses — they need to remain solvent and recruit a compelling and complete class. They want to know if you’ll really choose to attend or are simply adding their school onto your list just because. Their enrollment managers are trying to figure out just how likely you are to enroll if they admit you.

To determine the likelihood of you attending, many schools factor in a relatively new concept known as “demonstration of interest,” or DOI. With so many applicants who look so similar on paper — i.e., similar grades, similar test scores, similar activities — it is important to show schools you know about them and you are serious about your intentions to attend.

One of the silver linings of the COVID-19 pandemic is it now easier than ever to demonstrate your interest from the comfort of your own home. If you can visit a school in person that is a bonus, but it's certainly not necessary or expected.


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