There are many reasons why you may be considering starting a digital content marketing strategy. But is it important? Let’s put it in this perspective — 96% of content marketers say that content helps them build trust and credibility among their audience.
But for many businesses, these statistics aren’t enough. You want to know the “why.” Why content generates leads and creates trust.
We will answer these questions and more. Here, we will discuss the importance of creating content for digital marketing and how to get started.
Why Your Business Needs to Put More Emphasis on Content Creation
First, let’s answer the main question. Why should you create content in the first place?
Your Content Will Compel Customers
The modern audience loves digital content. Whether it’s a fun explainer video or an informative blog, your customers will come back for high-quality content. Because of this, it’s no surprise that yearly site traffic growth is 7.8x higher for websites that create content.
Why do online users love content so much? The modern customer wants to make informed purchase decisions. Supplying them with that education will create trust. If nothing else, everyone loves being entertained. Digital content opens up different mediums to engage your audience.
We mentioned before that content builds trust. But why is that? First, content builds a relationship with your audience. When your audience sees that you create great content, it creates a positive image for your brand.
But only certain types of content create the strongest bond. Make your content about your customers. Answer their questions. Upload content consistently. And of course, make your content available for free so potential customers can see you’re truly in it for them.
Get More Social Media Attention
Did you know that 84% of Americans aged 18-29 are active social media users? Since there’s a good chance your customers are on social media, this is an easy way to connect with your customers. There are many ways to create social media-friendly content. Post a fun Tweet, upload a video on Facebook, and post enticing pictures on Instagram.
Sure, not all businesses will generate a massive social media following. But uploading your content on social media will engage your customers and you’ll get more social media attention.
How to Get Started Creating Digital Content
Now that you know the basic benefits of creating digital content, it’s time to get your strategy together.
First, understand your audience and know what they want. It’s recommended you conduct audience research and create buyer personas.
From here, you can create content topics. You’ll also want to identify any factors that will separate your content from competitors.
Once you figure that out, you’ll want to get the fundamentals out of the way, such as the platform where you’re posting your content. Use a source such as thegrothco.com for content platform recommendations. Make sure these platforms support specific techniques, such as SEO. From here, all you have to do is create the best quality content.
Create a Great Digital Content Strategy
Now that you know the importance of digital content, it’s time to create content your audience will love! Continue reading our blog for more advice.