You’ve probably completed a few poster projects in your life. Maybe, you’re in the midst of one now. There are a few key elements that set a good poster design apart from a bad one.
Posters have long been an effective way to spread the word, gather attention, and communicate something to a large audience. But a poorly designed poster will never reach as many people as it should.
Whether you have a school project or a professional project, the following tips will ensure you create an attractive and unforgettable poster design.
White space is something often overlooked in a poster layout. Of course, you want to fill up as much space as you can with all your important information. But try taking a step back and noticing how all that information gets lost.
White space allows viewers to see each element of your poster and take it in without getting confused. A poster that uses white space looks much more organized and appeals to our need for organization.
Creating Unity in Poster Design
When you are planning a poster, you need to decide what visuals and text you want to use first. Once you have that, you can connect related information so you can tell a coherent story on your poster.
The elements on your poster mustn’t be random. This makes it difficult for viewers to understand what you are trying to communicate.
Unity is as easy as assigning a certain bold typeface to your headers, or one nice color to your most important information.
Drawing the Eye With Contrast
Especially when dealing with printed posters, you want your most important elements to be obvious to passersby. If two parts of your poster are not the same, make them very different.
Contrast allows you to guide your reader through your poster exactly the way you want. By assigning your headers, background, and body different yet complementary styles, you will already have created more interest.
It’s easy to find contrast in color, typeface, lines, and shapes. Play around with it and find what works best for your design before you use these services to print your masterpiece.
Choosing the Right Colors
Color psychology can get very complex. All you need to know is what colors you like and what will work with your design.
You can choose all complementary colors like blue and orange or red and green. You could also go monochromatic and use various shades of blue.
Despite all your options, there are a few bad combinations you should look out for during your poster design.
The tones of your colors can bring your poster down. If you try dark green and navy blue together, you’ll notice that you can hardly read the text. This is also true for electric yellow and lime green most of the time.
To avoid this, you should always make the conscious decision to use colors that contrast each other.
Go Make That Poster Great!
No matter what you need it for, your poster should be grabbing peoples’ attention and getting your message across.
Poster design isn’t always easy, but if you consider these tips, you might be well on your way to the perfect poster.
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