Are you trying to grow your business? If so, you’re likely familiar with advertising collateral to build your brand.
Maybe you’ve used logos, website blocks, and even pop-ups. But if you’re tired of your marketing materials not converting, there may be one straightforward answer.
You’re not utilizing banner design.
Website banners are a great addition to all kinds of marketing campaigns. The most beneficial aspect of banners is that they come with an offer and a call to action, incentivizing clicks and conversions.
Want to learn how you can utilize this essential tool for your business? In this article, we walk you through the basics of banner design and how to create a banner today.
What Are the Benefits of Banner Advertising?
If you’re trying to generate new customers for your business, you will likely benefit from using banner advertising. This design tool is perfect marketing collateral.
Following are some of the advantages of using banner design:
- Effective audience targeting
- Builds brand recognition
- Has a clear call to action
- Relatively inexpensive
- Effective in generating clicks
- Versatility in presentation
If you can effectively exploit the advantages of banners, you will have a leg up on your competition. It is truly one of the most successful marketing tools out there!
Essential Elements of Banner Design
Great banner design is comprised of a few basics that help it shine. Following are the most critical elements to successful banner design.
You will first need to decide on the size of your banner. The size of your banner will determine how much information you can communicate, so it is crucial in the overall design scheme.
The four most common banner sizes are:
- 300×250 rectangle: Comprises 40% of total web page
- 728×90 leaderboard: Comprises 25% of total web page
- 320X50 mobile leaderboard: Comprises 12% of total web page
- 160×600 skyscraper: Comprises 12% of total web page
These four standard sizes are what you see most businesses using. Now let’s get into the actual design of the banner!
Backgrounds draw focus and attention to the content of your ads. There are two primary background options you can go with:
Solid Color Backgrounds
The benefit of utilizing one primary color is that it provides a strong contrast with your content. It will also enhance the message of your ad without distracting from your headline.
The solid color background is ideal for those who have many elements in their banner design. This is because it doesn’t confuse the viewer with too many details. It will also really solidify your message and communicate it effectively.
A growing trend in design is to use photos and images as a background. The content of the picture can differ, from architectural images to plants or people.
This is ideally used by those who don’t have an image of their product to showcase. Perhaps you’re selling a business that can be better illustrated with an image.
The main factor to be mindful of is that your product or service should be legible and eye-catching. It doesn’t matter whether you do that with a photo background or a colored one: the main aim should be to generate interest.
The primary intent of a good headline should be to communicate the brand message. Copywriting can be a daunting task because there is a lot that needs to be said in a couple of lines.
Your headlines are the main driving force in converting interest into clicks. Here are some of our top tips to use when thinking of headlines:
- Keep it short
- Communicate clearly and in simple language
- Ask people to do something by using verbs such as ‘go,’ ‘see,’ ‘come,’ or ‘celebrate’
It would be best if you remembered that you might not have much time to catch a customer’s eye. This study reports that viewers don’t look at an advertisement for more than one second. That’s very little time to make a significant impact, so make it count!
Call to Action
The call to action, or CTA, is arguably the most crucial element of your banner.
Imagine this: your viewer sees your banner. They’re interested in your services. What next? You need something to draw the viewer in and sell them your product.
To make a CTA truly pop, you’ll need to be mindful of two main elements:
Changing the color of your CTA button can make all the difference. Color psychology tells us that color conveys emotion. For example, blue typically represents trustworthiness, while red recalls vibrancy and passion.
Use opposite color buttons for your CTA to make them stand out from the rest of your banner. This way, your potential customers will know exactly where to click.
If you’re unclear on utilizing the opposite color and color theory for your banner design, take inspiration from the Internet. Websites like Printmoz and more have great examples and customizable elements to help you on your banner design journey.
What do you want people to do? The text is where you bring your CTA to life. Consider the follows CTA’s for different kinds of shops:
- ‘Shop now’ for online stores
- ‘Play now’ for betting websites
- ‘Learn more’ for digital products and educational organizations
- ‘Sign up here’ for a service
The more concise your CTA, the more chance it has at converting views. You will also need to set up your landing page so that clients can learn more about your brand and what you’re trying to sell.
Banners Are the Ultimate Marketing Tool
We hope this article gave you some insights into banner design.
Follow the main elements methodically, and you are sure to have the perfect banner for advertising. Web banners are the ultimate way to grow your business and generate quick clicks and conversions.
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