Science & Technology / ArcaMax

Product placements make their way onto viral YouTube videos

Product placements make their way onto viral YouTube videos

YouTube stars are borrowing an idea from Hollywood's Golden Age: product placement. Think how General Motors sponsored comedian Bob Hope's variety show, Revlon backed the 1950s game show "The $64,000 Question," and Milton Berle hosted the "Texaco Star Theater." They all made money by infusing products and brand names right into the shows. Taking their cue from TV's ...

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