How long have we been munching on Pop-Tarts?


Published in Daily Trivia

Post Cereals first created the confection that would become Pop-Tarts in the early 1960s in China. The company had developed a process of enclosing dog food in foil to keep it fresh without refrigeration. They adapted the process to create a new breakfast food for the toaster to complement their popular cold cereals. Post announced their new product in 1963 to the press, giving them the name "Country Squares."


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