Why consumers are swapping heavy highs for microdoses—and why cannabis is quietly replacing alcohol in social life. In recent years, a noticeable shift has emerged in the cannabis world. Consumers are no longer chasing intense highs. Instead, a growing number are embracing smaller, more controlled doses. Dubbed the “less weed” movement, ...Read more

Global conflict could tighten supply chains, raise costs, and distract Washington from federal cannabis rescheduling. As geopolitical tensions escalate and the possibility of a prolonged global conflict grows, the question is will the new war affect cannabis prices and policy. Many industries are bracing for economic ripple effects from housing...Read more

The science behind cannabis munchies and what people actually eat reveals surprising snack choices beyond sugary stereotypes. For decades, cannabis users have joked about the “munchies”—the sudden urge to raid the refrigerator after consuming. The phenomenon has become a cultural stereotype in movies, television and late-night comedy. But...Read more

The workplace is quietly adapting to cannabis as employers drop THC testing and rethink corporate culture. For decades, cannabis in the workplace was simple: zero tolerance. But across the United States, the long-standing approach is quietly changing. As legalization spreads and social attitudes shift, the workplace is quietly adapting to ...Read more

Dispensaries and brands are reshaping the cannabis market for experienced, high-earning consumers over 40. For years, the cannabis conversation has focused on younger consumers — particularly Gen Z and younger millennials. Social media trends, festival culture and flashy product launches often center on the under-35 crowd. But behind the ...Read more

Rivian trucks and cannabis use rise with Millennials and Gen Z shaping adventure culture and recreation habits. A new consumer trend is emerging as Rivian trucks and cannabis use rise with Millennials and Gen Z. The growing consumers groups are  reshaping everything from transportation to recreation to alcohol use. The rise of Rivian electric ...Read more

This Sports Giants Arena Is Starting To Sell THC Drinks, highlighting the rapid rise of cannabis beverages. The population wants it, it is better for you…but some older men think they know better But this sports giants arena is starting to sell THC drinks to fans, following the consumer and profits rather than outdated thinking. Yes, the ...Read more

The science behind how marijuana can help with these tips to get a spring body. As warmer weather approaches, many begin thinking about fitness goals, cleaner eating and feeling more confident outdoors. While diet and exercise remain the cornerstones of any healthy transformation, some adults are also exploring how cannabis fits into their ...Read more

Cannabis is helping seniors have a better quality of life by reducing suicide risk and chronic pain As America ages, a growing number of are turning to cannabis to improve their day to day, but in a surprise cannabis is helping seniors have a better quality of life. And the data suggests it may be making a meaningful difference. From chronic ...Read more

Today the Supreme Court takes up guns and cannabis, weighing federal law, state legalization, and constitutional rights. Today the Supreme Court takes up guns and cannabis. The august assembly will hear arguments in a case which sits at the volatile intersection of gun rights and cannabis policy, a dispute reflecting decades of legal conflict ...Read more