Weird News - Dueling 'hot wife' ads headed for court

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Dueling 'hot wife' ads headed for court

CORAL SPRINGS, Fla. (UPI) -- A Florida air-conditioning and heating company is suing a competitor for using an advertising phrase close to the company's "Your wife is hot" campaign.

Officials with Air Around the Clock of Coral Springs said the company put up billboards reading, "Your wife is hot. Better get your A/C fixed," in January and competitor All Year Cooling of Fort Lauderdale, Fla., put up billboards during the summer reading, "Your wife is not hot because you called All Year Cooling," the South Florida Sun-Sentinel reported.

Michael Lang, operations manager for Air Around the Clock, said potential customers are confused by the slogans and the similar designs of the ads.

"I heard their guys went out on service calls and (customers) didn't realize until they paid that the bill wasn't from us," Lang said.

Lang said the suit is seeking to stop All Year Cooling from using the slogan and force the company to pay unspecified damages.

Copyright 2009 by United Press International

This news arrived on: 10/29/2009

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