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Flashing lights pay off for transit agency
Some passengers were surprised and even offended when they saw 15-second commercials playing outside the windows of their subway train as they passed through a tunnel Tuesday, the Los Angeles Times reported.
"It's intrusive to me. If I want to see that, I'll turn on the TV or pick up a newspaper," actress Roberta Richey said.
City officials have said the ads are a good way for the transit agency to supplement a strapped budget and many passengers actually enjoy watching the LED lights whiz by to create the image of a moving video.
"We were, like, freaking out. We were saying 'What are they going to think of next?'" filmmaker Ray Mann said.
Copyright 2008 by United Press International
This news arrived on: 05/15/2008
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Posted Comments:
05-20-2008 12:08
Earl wrote:
"We were, like, freaking out! We were saying 'What will they think of next?'
At least THEY ARE thinking.
At least THEY ARE thinking.
05-19-2008 12:42
wouldntulike2know wrote:
thanks Izzy
you make a great point. i think it's a great way to supplement the transit's budget, and people will eventually get used to it.
05-19-2008 12:21
Ann in Illinois wrote:
I thought it neat!
First time I saw ads like this was in Europe. At this moment I can't remember which country but I think it was Germany where I first saw it but it took me a couple of days to realize what I was seeing when on the metro. I thought it was pretty cool and started looking for the ads whenever on the metro!
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