ArcaMax Publishing, Inc.

From the ArcaMax Publishing, UK News Newsletter:
http://www.arcamax.com/news/uknews/s-573931-609833

Nun-priest ice cream ad banned in Britain

LONDON (UPI) -- An advertisement that showed a priest and nun on the verge of a romantic moment has been banned from publications, a British regulatory agency says.

The Advertising Standards Authority said the Antonio Federici Gelato Italiano ice cream advertisement was banned as a result of the questionable image of the two religious figures apparently contemplating a kiss, The Times of London said Wednesday.

"We considered that the portrayal of the priest and nun in a sexualized manner and the implication that they were considering whether or not to give in to temptation, was likely to cause serious offense to some readers," the agency said.

The advertisement, which appeared in Delicious magazine and Sainsbury's Magazine, featured the priest and nun along with the slogan "Kiss temptation."

The Times said Antonio Federici defended the advertisement, saying it was intended to be an amusing take on Italian temptations.

This news arrived on: 07/01/2009
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