Audience Demographics
Our loyal readers are your audience. Here is snapshot of our readers.
Gender*
Age*
Household Income*
Internet Use Per Week**
ArcaMax subscribers are shopping, researching, and purchasing online.***
67% have shopped online for a product or service in the past year including:
81% use the Internet to research products before purchasing including:
70% made a purchase at a retail location as a result of their online research.
*Data provided by Quantcast (May 2008) Get more ArcaMax demographic information from Quantcast.
**Data provided by BurstMedia, May 2008.
***Data provided by the Annual ArcaMax Advertising Survey, October 2007.
| Male Female |
38% 62% |
Age*
|
Under 18 18-34 35-49 50+ |
4% 11% 30% 54% |
Household Income*
| Less than $30,000 $30,000 - $60,000 $60,000 - $100,000 $100,000+ |
23% 39% 23% 14% |
Internet Use Per Week**
|
Less than 1 hour 1-2 hours 3-5 hours 6-10 hours 11-20 hours More than 20 hours |
3% 10% 18% 26% 19% 25% |
ArcaMax subscribers are shopping, researching, and purchasing online.***
67% have shopped online for a product or service in the past year including:
- Books (50.7%)
- Music/DVDs (42.1%)
- Clothing/jewelry/accessories (41.4%)
- Household items/decor (40.7%)
- Electronics (40.7%)
- Health/beauty products (35.0%)
81% use the Internet to research products before purchasing including:
- Music/DVDs (52.7%)
- Household items/decor (52.7%)
- Automobiles (49.7%)
- Books (46.8%)
- Food and beverages (45.6%)
- Clothing/jewelry/accessories (45.0%)
- Health and beauty products (42.6%)
70% made a purchase at a retail location as a result of their online research.
*Data provided by Quantcast (May 2008) Get more ArcaMax demographic information from Quantcast.
**Data provided by BurstMedia, May 2008.
***Data provided by the Annual ArcaMax Advertising Survey, October 2007.
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