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Trivia Quiz: Business Smarts

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Question 1: Who founded McDonald's?

 A: Dave Thomas
 B: Ray Kroc
 C: Tom Watson
 D: John Rockefeller

Question 2: Prior to running Chrysler, what car did Lee Iacocca launch for another car company?

 A: Pontiac Firebird
 B: Cadillac Seville
 C: Ford Mustang
 D: Chevrolet Impala

Question 3: What corporate giant is nicknamed "Big Blue"?

 A: Xerox
 B: Microsoft
 C: Proctor and Gamble
 D: IBM

Question 4: If you use the term "sku", what are you referring to?

 A: product inventory
 B: breakeven analysis
 C: credit card transactions
 D: reggae-like music

Question 5: Who wrote the advertising classic "Scientific Advertising"?

 A: Seth Godin
 B: Ted Nicholas
 C: Claude Hopkins
 D: David Ogilvy

Question 6: Who works with GAAP?

 A: a lawyer
 B: a computer programmer
 C: a doctor
 D: an accountant

Question 7: What product did Victor Kiam love so much that "he bought the company"?

 A: Norelco triple-header
 B: Oster breadmaker
 C: Kodak instamatic
 D: Remington shaver

Question 8: What does "ROI" stand for?

 A: Run on inventory
 B: Reversal of interest
 C: Return on investment
 D: Register of income

Question 9: What technique is a salesperson using if they ask you, "would you rather buy two or three today"?

 A: Puppy dog close
 B: Ben Franklin close
 C: Alternate choice close
 D: Symmetry of opposites close

Question 10: What is advertising copy on the outside of a direct mail envelope called?

 A: Envelope copy
 B: Outside copy
 C: Suggestive copy
 D: Teaser copy



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