Chris Lytle Business Tip: Procrastination keeps you from failing, but only temporarily. Want a reason NOT to dial the phone or write that big proposal? Prospects can't say NO to a call you don't make or a proposal you don't present. The late CEO of Coca-Cola, Roberto Goizueta, said, "The moment you let avoiding failure become your motivator, you're down the path of inactivity." Inactivity makes it impossible to succeed. Accept that you'll collect your share of failures on the road to success and take the next step. Now.