Why the PGA of America believes North Texas can become the 'Silicon Valley' of golf

Drew Davison, Fort Worth Star-Telegram on

Published in Golf

FRISCO, Texas -- Sitting in a ballroom at the Omni Frisco Hotel, just steps away from the Dallas Cowboys' billion-dollar practice facility known as The Star, golfing great Lee Trevino spoke of the PGA of America moving its headquarters to Frisco.

Trevino, the six-time major champion and North Texas native, has no question that the PGA will match what Jerry Jones and the Cowboys brought to the city.

"I know Frisco was very excited when Mr. Jones came up here and built the practice facility and did what he did," Trevino said during a PGA of America event this week.

"But he didn't do anything that we're not going to do. I'm here to tell you -- the PGA is going to be phenomenal."

That is what PGA of America CEO Seth Waugh envisions to build in the coming years. Waugh believes Frisco can become golf's "Silicon Valley" with the PGA of America coming to town.

The sport has so many different organizations that it's almost impossible to have a central "golf" headquarters.


The PGA Tour, which runs every significant tournament outside of the four majors, is based in Ponte Vedra Beach, Fla. The USGA, which runs the U.S. Open, has its headquarters in Far Hills, N.J. Then there's Augusta National Golf Club in Georgia, which runs the Masters, and the Royal & Ancient Golf Club of St. Andrews in Scotland, which runs the British Open.

That's why the PGA of America, which runs the PGA Championship, is excited about what can be created with its move to North Texas.

"We want to create a community of golf," Waugh said. "We have the chance to turn this into more than anything that's existed in golf."

The $520 million project includes everything from two 18-hole golf courses to a short course to retail space to an Omni resort. The 600-acre development is being built on the northern end of Frisco, just west of the Dallas North Tollway and south of U.S. 380.


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