Jim Souhan: Seven things the WNBA can address as it rises in popularity

Jim Souhan, Star Tribune on

Published in Basketball

Last year the Lynx had to "cut'' Layshia Clarendon or Rachel Banham to stay in compliance with roster and payroll limitations.

On a related note, new Lynx/Timberwolves owner Mark Lore texted Lynx GM and coach Cheryl Reeve to ask why WNBA player salaries were so low.

Lore became a billionaire by investing heavily in ideas he loved. NBA owners who also own WNBA franchises should see the growth and positive trends surrounding the WNBA and pay the players, expand the rosters, expand the league and, later, reap the rewards, just like the investment-first owners in every major men's sport has done over the last century.

Fake it 'til you make it

Charter planes instead of making teams fly commercial. At least for the playoffs. Want to sell yourself as a major sport? Act like a major sport.

Troll, troll, troll


The Chicago Sky brought to their victory party the door that Mercury star Diana Taurasi broke during the finals. Brilliant.

The WNBA already has brilliant players, brilliant basketball and brilliant competition to sell. What has made the NFL an overwhelming success is the way people react to it. They bet, play fantasy football, overreact, follow social media for interpersonal dramas and memes and insults.

Play it up. Have some fun. Engage fan emotions.

Mo' money


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