A Simple Plan to End U.S. Vaccine Hesitancy: Serve the COVID Vaccine Deep-Fried on a Stick
After minutes of careful sociological research, I’ve discovered the reason many Americans still refuse to get the free, safe and wildly effective COVID-19 vaccine: It can’t be eaten.
To date, the vaccine is only available in liquid form, delivered (or served) via needle. That is both unpalatable and not in keeping with the American tradition of scrupulously limiting what goes into the body only to things that are deep-fried, smothered in gravy or served between two halves of a glazed doughnut with a substance that, for legal reasons, has to be spelled “cheez.”
While a majority of Americans have eagerly lined up for shots, knowing they’ll protect them, their family members and people across the country from a virus that has already killed more than 600,000, the enthusiasm would surely have been greater if the vaccine came in funnel cake form.
I have to imagine the vaccine hesitant would see their hesitancy dissolve if the U.S. Centers for Disease Control and Prevention announced a bacon-wrapped coronavirus-vaccine-on-a-stick and started serving it from food trucks at state fairs across the country.
We know the key to any business is to give the customers what they want. So why not apply that to the pandemic?
Not all Americans want a needle full of vaccine. But ALL Americans would want a “Death By Chocolate” dessert topped with a rich “No-Death-From-COVID Whipped-Vaccine Cream.”
Let them eat cake so they can continue to live and eat cake!
There’s an urgency to this vaccine rebranding given the current delta variant surge and the well-founded fear that more infections increase the odds of a vaccine-resistant variant emerging.
A Kaiser Family Foundation poll released Wednesday found nearly half of unvaccinated people say they will “definitely not” get the vaccine, and another 15% say it’s “very unlikely.” Among unvaccinated adults, 53% believe the vaccines are riskier than the virus, which is akin to thinking an afternoon stroll through the park is riskier than moonwalking through a mine field.
This is where a food-based approach to vaccines would help most.