My message for LeBron - Shut up, you're alienating your customers
Pro sports in America are dying in front of our very eyes. This will be a story taught in business schools across America for decades to come. The story is about how to kill a multibillion-dollar empire overnight with just your big mouth.
It's about killing the goose that laid the golden egg.
It's about the massive disconnect between sports stars and their customers -- the people who pay their grossly inflated and obscene salaries.
You are killing yourselves. It's clearly suicide. Stop talking politics. You're going to be playing in front of empty stands forever.
I warned you weeks ago your ratings would plummet -- just as they did when Colin Kaepernick kneeled. I was right. NBA playoff ratings are down dramatically, falling 35% from 16% last year. But they're down much worse from five years ago. Soon your ratings will plummet even further.
The more you scream about the Black Lives Matter movement and "social justice," the more fans will tune out. Soon, your apparel and memorabilia will stop selling. You've made a tragic mistake and miscalculation.
Before I get to the reason pro athletes should keep politics away from their sports, let me ask LeBron James and his NBA pals a few very important questions.
LeBron, how come you never said a word, let alone threatened to end the season, over black-on-black genocide in big cities across the USA? Thousands of black young men are dying on the streets of inner cities. Why don't you care?
LeBron, how about Chicago? Why doesn't it bother you that 50 to 100 innocent citizens are being shot there nearly every weekend? The victims are virtually 100% black. Why isn't that worth a boycott?
LeBron, how about the innocent little black children murdered in gang shootings in big cities across America? It happens every day. Why doesn't that bother you?