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Billionaire Bloomberg is trying to buy the presidency

By Robert B. Reich, Tribune Content Agency on

Bad enough that a tyrant is testing American democracy. Now an oligarch is trying to buy the presidency.

Michael Bloomberg's net worth is over $60 billion. The yearly return on $60 billion is at least $2 billion -- which is what Bloomberg says he'll pour into buying the highest office in the land.

In January alone Bloomberg spent more than $300 million on campaign advertising. That's more than Hillary Clinton spent on advertising during her entire presidential run. It's multiples of what all other Democratic candidates have spent on advertising, including billionaire Tom Steyer.

Bloomberg has already spent more on Facebook ads than Trump, and more than Joe Biden, Elizabeth Warren, Bernie Sanders and Pete Buttigieg combined. His paid campaign staff is three times as large as Trump's, five times Biden's.

The heart of Bloomberg's campaign message is that he has enough money to blow Trump out of the water. To demonstrate this, Bloomberg bought a $10 million Super Bowl ad that slammed Trump in the middle of the big game, and he bashed Trump again in a national ad appearing just hours before Trump's State of the Union address.

If Trump's angry tweets are any barometer, Bloomberg's tactics are getting under the thin-skinned president's fragile epidermis.

 

Meanwhile, the Democratic National Committee is putting Bloomberg on the debate stage by abandoning the individual-donor threshold that it used for the first eight debates, presumably because Bloomberg isn't taking donations.

To participate in the Feb. 19 debate in Las Vegas, Democratic candidates will need to show at least 10 percent support in polls. Bloomberg's wall-to-wall advertising gives him a good shot. On Feb. 3 he tied with Warren in third place in Morning Consult tracking poll. He's in the top four in many Super Tuesday states.

Bloomberg has some attractive policy ideas. He's for gun control, wants to reverse climate change and seeks to raise an estimated $5 trillion of new tax revenue from high earners and corporations, including a repeal of Trump's 2017 tax cuts and a new 5 percent "surcharge" on incomes above $5 million a year.

But Bloomberg is also a champion of Wall Street. He fought against the reforms following the near meltdown of the Street in 2008. His personal fortune is every bit as opaque as Trump's. Through his dozen years as mayor of New York he refused to release his federal tax returns. Even as a candidate for president, he still hasn't given a date for their release. And, remember, he's trying to buy the presidency.

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