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From the ArcaMax Advertising Update Online Marketing Newsletter

Should Your Online Marketing Strategy Still Include Email?

May 30, 2012

When ArcaMax was launched years ago, email was a cutting edge marketing technology. It was cool. We’d go to Ad Tech and look at all of the hip young people in the business all apparently fresh out of school.

Now some years have passed. Is email old? The industry is looking older; people actually tuck in their shirts at times at industry conferences. The young hipsters are now at social media and mobile conferences. Facebook, Twitter, Tumblr and apps are all the rage. This begs the question: is email a dinosaur, doomed to extinction?

It's a fair question, and one that we’ve naturally discussed actively here at ArcaMax. After all, our future depends on it.

The Pew Internet Project, a project of the Pew Research Center, released results last year from its annual Internet survey ranking popular online activities among U.S. adults. According to this report, 92 percent of online adults use email and 61 percent on an average day. Email has consistently shown a comparable usage pattern since Pew began this survey in 2002.

Social network usage is on the rise, having reached usage by 65 percent of online adults in 2011. The survey began tracking this activity in 2005.

We invite you to read the entire report, available here.

Obviously email is alive and well! We encourage you to continue to develop your online email marketing strategies and welcome the opportunity to be of service.

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