If you have spent any time at all in the online advertising world, there's a good chance you know who Evan Weber is. Evan runs Experience Advertising, a digital agency providing online marketing and social media services to merchants and advertisers of all types and sizes.

He is an acknowledged expert in the world of affiliate marketing. His Affiliate Summit sessions are consistently filled to capacity, and his LinkedIn group is the largest in the affiliate marketing industry with more than 23,000 members.

That's why we are so excited about the opportunity to summarize one of Evan's articles in today's issue of Advertising Update!

In his article, "9 Ways to Effectively Manage and Grow Your Affiliate Program", Evan discusses the following fundamentals of running an affiliate program:

* Recruiting Affiliates
* Managing Affiliates
* Managing Payouts
* Networks
* Strategic Planning
and much more!

We encourage you to read the entire column here.