Today's Word "suasion"
The act of persuading
on
Published in Vocabulary
suasion \SWAY-zhun\ (noun) - The act of persuading; persuasion.
"Melvin always wanted to work in an office wherein power was exercised peacefully by moral suasion and political acumen -- however, his actual experience indicated that such was a world of idealism."
Suasion comes from Latin suasio, from suadere, "to present in a pleasing manner," hence, "to advise." It is related to suave, "gracious or agreeable in manner."