Today's Word "mantra"
Repeated word or phrase
on
Published in Vocabulary
mantra \MAN-truh\ (noun) - 1 : A sound, word, or phrase that is repeated in prayer and is believed to have mystical powers. 2 : An often repeated word or phrase that is closely associated with something; a slogan, byword, or a watchword.
"Well beyond the mantra that 'customer service was job one,' the company utlilized a top-down approach that assured that everyone was served quickly and enthusiastically."
From Sanskrit mantra (thought, formula). Ultimately from Indo-European root men- (to think) which is the source of mind, mnemonic, mosaic, music, mentor, money, and mandarin.