You’ll find cool new features all over the truck.
The Lightning has four trim levels: the Pro, XLT, Lariat and Platinum.
The Pro will start at $39,974 with the standard battery (add $10,000 for the extended-range battery), and the Platinum will top out at around $90,000. Final pricing has not been announced.
Buyers have the potential to get up to a $7,500 federal tax credit once the F-150 is certified by the IRS to qualify for the credit.
Each trim level has two options for battery capacity. The standard battery pack has a targeted range of 230 miles, and the extended-range battery brings an estimated range of 300 miles.
The $39,974 Lightning Pro is aimed at commercial applications and features a 12-inch touch screen, vinyl seating and the standard battery.
The truck on display in Dallas had the Platinum trim with the extended battery.
The Lightning Platinum features a 15-inch vertical touch screen, and it has an actual knob to turn for interacting with the screen and controlling volume.
Is it capable?
Brian Bell, the Ford truck marketing manager, led off the presentation with these numbers: 563 horsepower, 775 pound-feet of torque and 0 to 60 mph in the mid-4 second range, making the Lightning the quickest F-150.