MerQbiz is headquartered in Manhattan Beach, Calif., and led by John Fox, formerly president of Voith Paper in North America.
In announcing the joint venture last spring, the companies said the North American paper market was plagued by "inconsistent supply and logistic chains, low levels of price transparency and fluctuating product qualities."
Digitizing the supply chain also will help manage economic cycles in the industry, O'Brien said.
For example, in July 2017, China banned the import of 24 types of rubbish, including scrap paper, from foreign countries.
The move brought increased attention to the international supply chain in recycled paper products.
MerQbiz estimates the recovered paper industry is a $30 billion-a-year business.
Robinson's logistics services add the critical pieces that MerQbiz did not have, allowing paper recyclers to both book and track their shipments.
"The integrated logistics solution is a game-changer for the industry," Fox said in a news release. "C.H. Robinson's capabilities are a perfect complement to the MerQbiz digital platform."
O'Brien said Robinson is focused on digitizing traditional supply chain systems.
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