Science & Technology



Online grocery shopping becomes fastest-growing sector in US retail

Joe Taschler and Sarah Hauer, Milwaukee Journal Sentinel on

Published in Science & Technology News

Fracek started using the online grocery service Peapod six years ago and places an order nearly every Sunday.

"If someone can pick out the things that I want, it's a waste of time for me to go," she said. "I would rather be doing something I enjoy.

"I still run into the store, but usually it's when I haven't planned ahead. I'll run in to get stuff for one meal -- odds and ends."

Buying groceries online has proven to be a blessing "for someone working crazy hours and doesn't want to go to the grocery store when you're getting done with work at 8 p.m.," Fracek said.

For grocers, online or in person, the quality has to be the same, FMI's survey says.

"Shoppers most often cite high-quality fruits and vegetables and high-quality meat among the attributes considered important when selecting a primary store," the survey says. "Low prices come in right after that."

Consumers also want to know where their food comes from and how it was produced.

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"Millennial shoppers especially want to support companies that share their values and prioritize a broader good," according to the FMI survey.


(James B. Nelson contributed to this report.)

(c)2017 Milwaukee Journal Sentinel

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