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NoMad hotel joins crop of boutique inns giving second life to LA's historic office buildings

Roger Vincent, Los Angeles Times on

Published in Travel News

LOS ANGELES--The Bank of Italy once owned one of the finest office buildings in downtown Los Angeles, a 12-story neoclassical monument built in 1923 with towering Doric columns, an ornate, gold-ceilinged lobby and marble floors.

By the late 20th century, however, it had fallen into neglect and for several years it was a shuttered eyesore -- before reopening in January as the ritzy NoMad hotel, where rooms typically cost more than $400 a night.

In its most elegant restaurant, guests seated on a mezzanine overlooking the grand old bank lobby dine on foie gras, suckling pig and black truffle tartes.

The return to glory of the temple of finance created by pioneering California banker A.P. Giannini at 7th and Olive streets reflects the economic comeback of downtown and the rush to provide a unique kind of lodging for a new wave of visitors drawn to the reviving city center.

These days, older office buildings are particularly prized by operators of personality-laden boutique hotels intended to appeal to travelers who shun the well-known chain brands that dominate the hospitality industry.

"I love great architecture," said billionaire investor Ron Burkle, who had his eye on Giannini's former Southern California headquarters for a long time before buying it in 2015 to turn into a hotel.

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Raised in Los Angeles, Burkle said he used to mourn how the city's historic buildings fell out of favor in the latter decades of the 20th century as businesses left them behind in favor of new towers on Bunker Hill and near the Harbor Freeway.

"People jumped over everything they already had and built a new city," Burkle said. "I thought it was sad. Now, thank God they did."

Operators of downtown hotels such as the NoMad, Freehand and Ace draw on the character of city landmark buildings erected nearly a century ago to create a sense of history and mystique in their modern inns.

The Standard Hotel, created out of a former 1950s office building in the financial district in 2002, proved that young, hip travelers looking for a bargain would stay downtown and that a rooftop bar could sell oceans of alcohol.


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