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Disneyland resort raises prices as much as 18 percent

Hugo Martin, Los Angeles Times on

Published in Travel News

The Disneyland resort raised prices over the weekend, several months before the park plans to unveil a remake of its boardwalk-themed area at the California Adventure Park.

The prices rose the highest for annual pass holders, up as much as 18 percent. Daily tickets rose nearly 9 percent. By comparison, the consumer price index rose 2.5 percent in the 12 months ending January 2017.

Daily tickets for the Anaheim, Calif., theme parks vary in price, depending on daily demand.

A one-day, one-park adult ticket for Disneyland or California Adventure remains $97 for low-demand days, such as weekdays in May.

A ticket for regular-demand days is $117, up from $110. The price of a ticket on peak-demand days is $135, up from $124.

The price of a one-day park hopper for low-demand days, which lets visitors hop between the two parks, goes down, from $157 to $147.

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As for annual passes, the least-expensive pass costs $729, up from $619. Customers pay $999 for the Signature pass, which includes free parking, up from $849; the cost of the Signature Plus pass, with free parking and an online app to board rides faster, is now $1,149, up from $1,049.

Southern California residents can buy a "select passport" for $369 but that pass blocks out all weekends and almost the entire summer and Christmas season. That price did not change.

Disneyland does not disclose attendance numbers for individual parks, but the most recent study by the Los Angeles consulting firm Aecom estimated that Disneyland's visitor count dropped 1.8 percent in 2016 over the previous year. The drop may be attributed to several new attractions launched in 2015 to celebrate the resort's 60th anniversary and the closure of several attractions in 2016 during construction of the new 14-acre Star Wars land.

In a statement, Disney said: "We know how important making memories at Disney theme parks is to our guests and we will continue to evolve our pricing in a way that gives them a range of options to meet their budget and helps better spread attendance throughout the year so they can make the most of every visit."


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