My House Is So Much Better
After 30 years in the real estate business, I still hear some of the same things I heard in the '80s and '90s. Imagine three houses on the market at the same time, each slightly different in price, size, location and room count. One house sells the first week after getting multiple offers. The second house sells within three weeks at just below the listing price. The third house is still left sitting there with no offers and very few showings. It is easy to blame the real estate agent, but that is rarely the reason. The purchase of a home is very personal and emotional. People have their own needs, tastes and concerns.
Take, for example, a home that is a bit dark, has narrow hallways and is slightly overfurnished. It might seem impeccable and gorgeous to one person but not appeal to someone who prefers the beachy and minimalistic look. I just represented an owner who is 77 years old. She was smart and extremely practical in her thinking. She hates white because she thinks it shows every piece of dust and looks like a hospital. Her floors and walls were dark and accented by heavy Mediterranean furniture. She insisted that her place was gorgeous and move-in perfect. She told me she paid over $18,000 for custom window coverings and $7,000 for custom shutters upstairs. Most buyers looking at her place were young enough to be her grandkids. Obviously, they couldn't relate to her beautifully displayed silver tea set, antique dining room set and crystal light fixtures. The owner told me hardwood floors were cold and noisy to walk on, yet hardwood floors are just what buyers crave.
Another owner told me her windows were all new, but the problem was they were cheap aluminum sliding windows and dated-looking French doors as opposed to the Fleetwood disappearing doors or bifold doors that trendsetting people are using in today's remodels.
Lots of tiny, overfurnished rooms, frilly decor, dark-brown cabinets and Home Depot-style granite kitchen counters may look perfect, but that's not the current look. It's one thing to be in mint condition; it's another to look "2018 designer showplace perfect." Pick up a copy of House Beautiful magazine, go to the Houzz website or tune in to HBO to see what the current home look and vibe is all about.
If you've lived in your home for 20 years and you remodeled it seven years ago, chances are it's not move-in ready for today's 35-year-old singles, young couples or expecting parents. Before saying, "My home is perfect," or "My home is so much better than the home on the next block," remember that you are speaking for yourself.
Buyers are impulsive and emotional. They want space, natural light, a yard, two bathrooms, a big kitchen, office space and nice bedrooms. They want quality workmanship, curb appeal and a desirable location. They want modernistic design, an open floor plan enhanced by volume ceilings and orientation from living spaces to the yard, all on the same level.
For more information, please call Ron Wynn at 310-963-9944, or email him at Ron@RonWynn.com. To find out more about Ron and read his past columns, please visit the Creators Syndicate webpage at www.creators.com.Copyright 2021 Creators Syndicate, Inc.