Sausage and Summer Fruit Kebabs
Is Natural Really Natural?
Coming out of college my first job was working for one of the Big Food companies. I was assigned to the Marketing Department.
Can I just say it? I loved my job! LOVED it.
I loved it so much I enrolled at Northwestern University to take more courses on marketing. I worked all day at marketing and I absorbed more marketing knowledge at night.
I was a sponge for marketing knowledge; everything from packaging to TV ad copy. I was enthralled with the reports on the experiences the customer had with the product. Was the product appealing? Was the packaging colorful and did it attract your attention? What information was on the package that was helpful in making the decision to buy it? I wanted to know more about everything.
I studied. I absorbed. I memorized. Then I grew up.
So what does that mean?
Well, I started to design Plan Z and got involved in deciphering what the advertising really meant. I learned to read labels. I studied the ingredients list and found out what was healthy and what was not. What the box said on the front was not always a totally truthful indicator of whether what was in the package was good for me. In fact, most stuff that comes in a box or a package is full of all kinds of things that we really should not eat if we want to be truly healthy...
Read the full column at PlanZDiet.com
Sausage and Summer Fruit Kebabs
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