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5 Common Church Marketing Mistakes and How to Avoid Them


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Are you the pastor of a church?

Or perhaps you’re a church administrator looking for ways to increase attendance for your Sunday worship services. Whatever the case, there’s no denying the importance of finding new ways to reach the lost in your community.

One of the things to consider is your current marketing techniques. After all, there are plenty of marketing mistakes made by the average church. Fortunately, the information in this article can help.

Here we take a look at church marketing mistakes you should avoid in order to grow your congregation. Keep reading to learn more.

1. Failing to Invest In a Quality Website

Let’s start by talking about your church’s website. Simply put, there’s no excuse for not having a quality website that’s well-designed, professional-looking, easy to navigate, and that offers visitors quality content for users to enjoy.

Don’t make the mistake of believing you don’t need to use this type of technology. After all, a good website is a powerful tool, especially when it comes to church outreach. You can use it to provide information about your services, your church staff, ministry opportunities, and bible study materials.

Keep in mind that your website will help visitors learn a lot about your church staff and congregation before ever stepping inside the building.

2. Failing to Use Local SEO

It’s also extremely important to take advantage of SEO to help first-time visitors find you. After all, most communities have lots of churches to choose from, and visitors will likely use Google to find churches near them.

SEO makes this search easy, and using the right keywords will help search engines point them in your direction. This is a crucial step in marketing churches online.

3. Failing to Take Advantage of Mobile Technology

When you take a look around at the members of your congregation, you’ll notice that most people own mobile phones. This is also true of the people in your community.

Mobile technology provides the opportunity to create mobile apps for providing updates and alerts so that the members of your church can find reliable information about bible studies and other events without needing to be at their computers.

Never take your digital marketing strategy for granted.

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4. Failing to Build an Email List

Email might seem a bit old school, and yet it remains a powerful marketing tool. After all, it provides direct communication to every member of your church, as well as visitors.

This means you can send out bulk emails filled with important information and make announcements for upcoming events.

5. Failing to Have a Strong Plan for Visitors

Another important marketing tool is understanding how to treat visitors once they arrive. After all, you only get one chance to make a positive first impression.

This includes making sure they get a good parking spot, are greeted at the door, and are welcomed by the members of the church.

A Guide to Common Church Marketing Mistakes

The people of the world need churches now more than ever. That’s why it’s so important to reach out to the members of your community, including the online community. Fortunately, this guide to church marketing mistakes will help your outreach ministry become more effective.

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