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5 things to know about Black Friday shopping — all week

Kevin Smith, The Press-Enterprise on

Published in Fashion Daily News

Many doorbuster specials are offered in a limited supply, hence the well-known lines at Best Buy.

Hot gifts this year include several Apple products, including the latest iPad Air and AirPods Pro, as well as the Series 7 Apple Watch. Other popular items include the Level Up Gaming Chair from vTec, the Hamilton Beach Breakfast Sandwich Maker and the popular Ring Video Doorbell.

Holiday-themed pajamas are another trendy item that typically goes out of stock early as more people buy them ahead of December for holiday photos and work-from-home lounging.

Popular items in the electronics category include the Meta Quest 6 virtual reality headset, Microsoft Surface Pro 9 laptop, Steam Deck PC Game Console and Sonos Roam Portable Bluetooth Speaker.

Trending toys for the kids include the LEGO Holiday Main Street set, Barbie Little DreamHouse by Fischer-Price, Lloyd’s Golden Ultra Dragon and the Lakeshore Don’t Let the Bugs Fall game.Skip in-store sales and shop online

Plenty of Black Friday deals will be available in person, but as most consumers have learned, discounts abound online.


Data from Statistica show online buying has ramped up since 2018, when consumers were split evenly between online and store shopping. This year’s survey shows 57% plan to shop online compared with 43% in the store.

As in past years, many big-box stores will be closed on Thanksgiving, including Walmart, Target, Best Buy, Staples, J.C. Penney, Kohl’s, Dick’s Sporting Goods and Bed Bath and Beyond.Get social

While endlessly scrolling Facebook from the couch, be prepared to see an advertisement onslaught.

Advertisers and social media companies have set their sites on scores of consumers trolling their platforms night and day. Merchants will often reward customers who like or follow them with special alerts to holiday shopping discounts and incentives.


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