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Not your mom’s Tupperware: Company steps up online to offer more than containers

Austin Fuller, Orlando Sentinel on

Published in Fashion Daily News

SEBASTIAN, Fla. — The guests wear colorful leis and drink piña coladas out of fake coconuts.

As an icebreaker, Sue Skirvin asks the 15 or so people in the room to give an adjective that starts with the same letter as their name.

“I could either say, ‘Sweet Sue’ or ‘Sexy Sue,’ and based on what I would use for my adjective, you know a little bit about my personality,” Skirvin tells the group.

She also gets to the point of this indoor luau, asking what they know about Tupperware.

Later, Skirvin uses Tupperware’s “SuperSonic Chopper” to cut up and mix onions, cilantro, jalapeno peppers and pineapple chunks for a pineapple salsa, on theme with the luau. Users just pull a cord on the device, which comes in different sizes, to chop food inside it.

A couple of months later, Skirvin is back at it, making a tomato-based salsa using the same device. But this time she’s chopping the produce inside her Sebastian home while broadcasting a “virtual party” over Zoom.

 

Selling over the internet is a new approach for someone who has been selling Tupperware for more than four decades.

The coronavirus pandemic prodded Skirvin and other members of Tupperware’s independent sales force into hosting online parties, but the shift took place around the same time Tupperware Brands, which is based in Osceola County, changed things up in a turnaround from years of declining sales.

“We reinvented the food storage category more than 75 years ago, and we’re on a journey now to reinvent the Tupperware of tomorrow,” said Cameron Klaus, Tupperware’s vice president of global communications and public relations.‘Pedal to the metal’

The in-person Tupperware party took place at the home of Ally Falls, a 42-year-old real estate agent Skirvin knows.

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