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This Northern California woman designs shoes worn by Kylie Jenner, Megan Foxx

Hannah Kanik, Bay Area News Group on

Published in Fashion Daily News

SAN JOSE, Calif. — Flor de Maria Rivera has had four career changes in her life, and has lived across the country and traveled around the world — but now she feels like she’s where she belongs.

“Everything in life works out the way it’s supposed to,’ said the Los Gatos, California local, who has gone from reporting sports to designing shoes.

Rivera was born in Peru and moved to the South Bay with her family when she was 14. She went on to have a successful career in television and public relations before kickstarting her fashion career, moving to New York City and launching an eponymous shoe line.

Her colorful, on trend shoes have lots of straps, so one pair can be worn several different ways. Celebrities like Kylie Jenner, Megan Foxx, Saweetie and Jayda Pinkett Smith have worn Flor de Maria Rivera designs.

Now back in Los Gatos, Rivera said she hopes to inspire others to take control of their life and go after their dreams.

“At the end of the day, I like to inspire women. I like to tell them that they can do everything and anything because I did it. I didn’t speak English, I was not a shoe designer — I switched careers three times in my life,” Rivera said. “If I can feel that I inspired at least one or two people, then I feel I’ve done my job.”


despite life pulling her across the country and around the world, Rivera has always found her way back to Los Gatos.

“I went to college, I lived in LA, I lived in San Diego, I lived in Manhattan, and always came back here,” she said.

Her journey has not been easy. Rivera said when she started her freshman year at Los Gatos High School, she couldn’t speak English and did not know anyone. Fast forward 20 years and she was voted “Most Famous” among her classmates at her high school reunion.

“It was so funny, because when I first got there, I didn’t really have any friends. And a lot of people wouldn’t talk to me and things like that, or they couldn’t even communicate,” Rivera said. “So life is just, you never know what’s going to happen.”


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