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Shoppers can get their Black Friday deals now instead of waiting until Nov. 26

Austin Fuller, Orlando Sentinel on

Published in Fashion Daily News

ORLANDO, Fla. — Black Friday sales are already kicking off, so shoppers likely won’t show up big on the actual mega-consumer day that’s expected to rebound somewhat from last year’s anemic turnout caused by the coronavirus pandemic.

About half of all shoppers, 51%, plan to shop on Black Friday, which is Nov. 26 this year, up from 41% last year, according to a survey from commercial real estate firm JLL. But major retailers are starting the saving events early and customers have been shifting to shopping more online even before the pandemic.

“Foot traffic in stores is going to be certainly greater than it was last year,” said Anand Krishnamoorthy, associate professor of marketing at University of Central Florida. “But are we going to go back to 2018 or 2019 levels of foot traffic in stores? No.”

Walmart will take the same approach it did last year with three events throughout November called “Black Friday Deals for Days.” The first event will have savings on toys and electronics and will start online at 7 p.m. Wednesday, Nov. 3, before taking place in stores at 5 a.m. Friday, Nov. 5.

Target will reveal week long deals every Sunday for its “Holiday Best” deals that are expected to be available online and in store.

The Target deals through Nov. 6 include an HP laptop that regularly goes for $539.99 selling for $339.99 as well as Beats Solo³ Wireless Headphones that regularly sell for $199.99 marked down to $99.99.

 

“We know many of our guests are looking to shop early this season, and that value is incredibly important to them, especially during this time of year,” said Christina Hennington, Target’s executive vice president and chief growth officer.

Heather Bedor has gone Black Friday shopping annually since 2000, and this year she intends to take an all-of-the-above approach by snatching up deals on Black Friday as well as early and online.

The spread-out bargains make shopping more accessible, the 38-year-old Orlando resident said, but take away from the theme-park-like excitement on the actual event.

“I miss a little bit of that buzz where you go and there’s this energy in the air,” Bedor said.

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