The Eagles are embracing Philadelphia’s artistic culture with their latest line of sports apparel.
In a collaboration with New Era, the Eagles are releasing the Fly collection, a line that will focus more on streetwear culture. It features hoodies, T-shirts, jackets and headwear that all have one of three distinct designs.
The FLY collection launches on Sept. 9 and will be available at Eagles Pro Shop locations and Fanatics.
“We wanted to contrast with other things available out there and really create something unique that people haven’t seen before,” said Sean Flanagan, the Eagles’ creative director.
The FLY design may be the simplest concept. The three letters are featured alongside an Eagle on the apparel in different colors.
“FLY is just so much apart of our DNA,” Flanagan said. “We feel we have an iconic brand, so you distill it down to that outline and combine the two to really be able to make a statement in the most meaningful way.”
The PHI logo is the opposite. It’s big and is flanked with a smaller bird inside the letter P.
“That was a way for us to infuse a lot of meaning in letter forms,” Flanagan said. “That’s huge, so just being bold and loud and proud with that is a no-brainer.”
And then there’s the Go Birds option. The saying itself is already popular among fans, so this could be the most attention-grabbing of the three.
If the words “Go Birds” don’t catch the eye enough, multicolored hoodies and jackets will.