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Fashion find of the week: A colorful collection of designer dresses is coming to Target

Sara Bauknecht, Pittsburgh Post-Gazette on

Published in Fashion Daily News

Step into spring with a sunburst of colorful dresses by celebrity designers that will be available soon at Target.

The latest installment of the Designer Dress Collection will feature nearly 70 new, limited-edition dresses in sizes XXS through 4X.

“With this spring collection, we’re celebrating three incredibly talented and diverse designers, all while creating our most size-inclusive collection of original, quality dresses that we know our guests will love,” Target’s executive vice president and chief merchandising officer Jill Sando said in a prepared statement.

Here are the designers and what they have in store:

Christopher John Rogers, the 2019 winner of the CFDA/Vogue Fashion Fund, is only in his 20s but has already become a fashion favorite with celebs, including Rihanna, Lizzo and Tracee Ellis Ross. He also is the designer behind the bold purple coat and dress that Vice President Kamala Harris wore on Inauguration Day. His dresses for Target are all about self expression and embrace eye-catching colors and patterns.

 

ALEXIS is a Miami-based label by Alexis Barbara Isaias, which she runs with her mother and brother. Beyonce and the Kardashians are among the high-profile fashion figures who’ve worn her designs. Her vision for Target is effortless, flowing pieces inspired by world travel.

RIXO is the brainchild of best friends Orlagh McCloskey and Henrietta Rix. They launched the collection in 2015 while students in London. Their goal is to make clothes that make people feel like the best version of themselves. In the Target collection, that means feel-good, flattering silhouettes and striking prints with a nod to vintage.

The collection will run from $40 to $60 and goes on sale May 16 in select store locations and online at target.com.

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