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Fashion find of the week: Jet set in style with Open Story, Target's new luggage brand

By Sara Bauknecht, Pittsburgh Post-Gazette on

Published in Fashion Daily News

With spring break season around the corner, Target has a new luggage and accessories brand that will help you jet set in style.

The Target-owned label called Open Story features nearly 40 options, including hard-side carry-on luggage, hard-side checked suitcases, backpacks, cosmetic cases, garment bags, totes, duffels, weekender bags, travel wallets and more. They come in rich jewel tones and sleek neutrals.

These are no ordinary suitcases, though. Select pieces come with built-in USB ports and extra-quiet 360 Hinomoto silent run spinner wheels. Plus, they expand to include 20% more storage space - that means buy the souvenirs.

"Our guests find a lot of joy in traveling, and we're thrilled that our new luggage owned brand offers them a high-quality assortment at Target-only prices, helping us fill a white space within the category," Julie Guggemos, Target's senior vice president and chief design officer, said in a prepared statement.


The line is in stores now and for sale online at for $19.99 to $179.99.

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