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The Perfect Real Estate Transaction

Richard Montgomery on

Dear Monty: You describe your writing as advocacy for industry reform. You also stated that technology would replace real estate agents in the future. Others have similar thoughts, but I have yet to see any of them make a dent in the industry. I am a full-time real estate agent, and I am curious to know if you will share a more detailed explanation of how you think this will happen.

Monty's Answer: Technology races and predicting the future have always produced winners and losers. Innovation is born out of dissatisfaction. I have said in the past that technology would replace real estate agents. I believe technology will reshape and drastically improve information delivery to real estate consumers. I believe that the technology that will affect that change already exists. Still, both the industry and real estate consumers do not yet recognize it. For real estate agents to remain part of the real estate transaction, they must reinvent themselves. A recent example of reinventing is the assembly line and production workers. They put down their welding torches and learned to program the machines that do the assembly and welding. Some workers were able to adapt, while many others moved on. Real estate workers will have to accept that they are no longer the center of the transaction but can be part of it -- or move on.


Over many decades, the real estate industry slowly made an easy transaction difficult with myriad rules and regulations that tipped the real estate transaction heavily in favor of the agent. The future real estate transaction is a simple online advertisement with new engagement rules that clearly benefit the consumer in various ways.


Standardization: This advancement will eliminate the current highly fragmented brokerage practice.


Negotiate online: This saves an incredible amount of time efficiently and lowers cost.

Pre-home inspection: More efficient and logical timing eliminates the dreaded second negotiation.

Simple forms: Easy to read, consumer friendly. Customers will be able to understand them and avoid surprises.

Range pricing brings more potential customers to a home.


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